A place shaped by time, water, and people who chose to stay
Almerta Station is a working sheep station, family home, and hosted place to stay in the northern Flinders Ranges.
Long before fences or homesteads, this land held water. It held stories. It held life. Today, it continues to shape those who live and work here.
We run sheep. We host guests. We care for country that has cared for people for thousands of years.
When you arrive at Almerta, you don’t just stay the night.
You become part of the story.
Welcome to almerta
Almerta is a family-owned grazing property built on generations of knowledge, hard work, and deep respect for the land.
Our core enterprise is grazing. Across 30,000 acres of owned land and an additional 12,000 acres of leased country, we run between 4,000 and 8,000 merino sheep, depending on the seasons. Over the past 35 years, we’ve steadily strengthened our genetics, improving wool quality and meat value while adapting to changing climates and industry expectations.
This is a working station first and foremost. Tourism exists here to support the land, the business, and the family who call it home.
Five Generations on Hard Country
The Rowe family story on this country began in the early 1900s with Joseph Arthur Rowe, Snow’s father. One of the key properties he held was Cameron Creek, 26 kilometres north of Almerta. It remains part of our business today, still worked, still cared for, and still teaching us what this land will and won’t give.
Over generations, families lived, worked, hoped, and adapted here. If you walk or drive across Almerta today, you’ll see the past written into the ground: stone ruins where people once lived, old fence lines that no longer make sense, and paddocks where cropping was tried and failed.
These aren’t mistakes we hide. They’re lessons we live with.
Early farming here was about necessity and trial. Cropping was attempted where it was never truly viable. At the homestead, irrigated lucerne once fed dairy cows year-round. It worked for a time. Then the land spoke louder.
Each generation learned a little more about listening.
A Family Business, Generations Deep
Almerta is run by three generations of the Rowe family, working side by side and sharing knowledge across decades.
Trevor “Snow” Rowe brings more than 65 years of experience in the sheep and wool industry. Raised on this land, his practical knowledge continues to guide how Almerta is managed today.
Patrick “Paddy” Rowe brings decades of experience from running large shearing and crutching contracting teams across South Australia and New South Wales, alongside formal training in farm and sheep management.
Courtney, Jack, and Eliza Rowe represent the next generation. While currently working off property, they bring fresh thinking, technology, and new perspectives that will shape Almerta’s future.
This blend of experience, adaptability, and respect allows us to balance tradition with progress. We don’t separate old ways from new ones. We blend them.
Why We Opened Our Gates
In 2010, after decades of working away on shearing runs, we made a conscious decision.
We wanted Snow and Paddy home.
We wanted our children growing up here.
And we wanted this place to keep going.
Tourism wasn’t about changing who we are. It was about sharing it.
We restored the Shearers Quarters, opened campsites, and later rebuilt Henders House from a ruin stone by stone during drought years when walking away would have been easier.
Today, people from all over the world sit under these same skies, walk these same tracks, and experience the quiet that only remote country can offer.
We are deeply grateful to share this place with so many.